My Role
UX researcher
Observations, interviews, and sensory workshops, Lextant Framework
Goal
The goal was to explore Generation X’s technology interaction, identifying their needs and challenges to inform user-centered design.
Impact of the Project
It helps bridge the gap between innovation and user expectations, leading to more empowering solutions.
Duration
10 weeks
Tools
Solution
This project explores Generation X’s technology use, identifying their needs for user-centered design. Through observations, interviews, and sensory workshops, we found a preference for balanced, secure, and practical technology that enhances digital well-being. Using the Anatomy of Experience Framework, we developed actionable design strategies to create intuitive, empowering experiences.
Lextant Design Thinking Framework
Lextant's framework is a user-centered design approach that uses visual research to uncover user needs and behaviors. It guides designers through a step-by-step process to identify key themes, emotions, and responses, ensuring designs are intuitive and impactful. For our project, we used this framework to explore Generation X's tech needs, focusing on balance, security, and digital well-being. By following Lextant’s structured approach, we gained valuable insights that bridged the gap between user expectations and technology, helping us create more meaningful, user-centered solutions. This method was essential in driving our research and design outcomes.
Screening & Interviewing
Based on our observations, we created a screener and a discussion guide. We then conducted in-depth interviews with 19 individuals. The interviews ranged from 30 to 60 minutes in length. While most of the participants are unaffiliated with SCAD, a few are SCAD staff members.
Research Methods
Research Observations
We conducted our observational research at various locations in Savannah, Georgia, including the Farmer's Market, Best Buy, River Street, Foxy Loxy Cafe, Kroger’s, Colonial Park, and Starbucks as well as EarthCam. Each observer spent an hour at each location, resulting in a total of 48 individuals.
Analysis
We all gathered data points and notes, which were meticulously documented and organized for a comprehensive review. Affinization sessions involving field and strategy teams were conducted to structure the work into dominant themes and big ideas.
Sensory Cue Workshop
We distributed the sensory cue kit on October 21, 2023, at Forsyth Park. The kit comprises approximately 91 items. Ten participants engaged with the kit, each spending an average of 30 to 45 minutes exploring the sensory items.
OBSERVATIONS
To understand real-world interactions between Generation X and technology, we conducted field observations in diverse environments across Savannah, Georgia, including:
Retail & Electronics Stores (e.g., Best Buy) – To assess engagement with consumer tech.
Public Spaces (e.g., River Street, Colonial Park) – To observe mobile device usage in social settings.
Cafés & Markets (e.g., Foxy Loxy Café, Farmers Market) – To analyze digital transactions and social tech interactions.
Remote Observations via EarthCam – To gain additional insights into user behaviors in different contexts.
KEY OBSERVATIONS
To understand real-world interactions between Generation X and technology, we conducted field observations in diverse environments across Savannah, Georgia, including:
Retail & Electronics Stores (e.g., Best Buy) – To assess engagement with consumer tech.
Public Spaces (e.g., River Street, Colonial Park) – To observe mobile device usage in social settings.
Cafés & Markets (e.g., Foxy Loxy Café, Farmers Market) – To analyze digital transactions and social tech interactions.
Remote Observations via EarthCam – To gain additional insights into user behaviors in different contexts.
KEY OBSERVATIONS
To understand real-world interactions between Generation X and technology, we conducted field observations in diverse environments across Savannah, Georgia, including:
Retail & Electronics Stores (e.g., Best Buy) – To assess engagement with consumer tech.
Public Spaces (e.g., River Street, Colonial Park) – To observe mobile device usage in social settings.
Cafés & Markets (e.g., Foxy Loxy Café, Farmers Market) – To analyze digital transactions and social tech interactions.
Remote Observations via EarthCam – To gain additional insights into user behaviors in different contexts.
Meet the Team
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Monet Goode
FOUNDER
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Emmett Marsh
DESIGN DIRECTOR
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Karl Holland
SALES MANAGER
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Jaya Dixon
MARKETING DIRECTOR
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Jamie Kokot
CUSTOMER SERVICE MANAGER
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